Practical guides on rewards, retention, and turning first-time visitors into regulars who spend more and refer their friends.
A 10% discount and a 9-buy-1-free card cost the shop the same on paper. They produce very different customer behavior. Here's the margin math, and how to set the punch threshold so the program actually pays.
A salon owner had 800 sign-ups and 23 redemptions after ten months. We sat down and audited her program. Seven things were wrong, and most of them are wrong in your program too.
The three reward structures explained side by side, with examples of which business type each one wins for and a 30-second decision tree for picking yours.
One regular at a small café was worth ₱27,000 in revenue and ₱120 in acquisition cost. Here is the LTV formula behind that number, and how to run it on your own top three customers.
The third visit decides whether someone becomes a regular. Most owners spend on visit one and visit ten. Here are the four moments that actually drive retention, and the one almost everyone gets wrong.
One short, useful email a week. The tactics our top merchants use to turn first visits into lifelong customers.